Happy INDIEpendence Day!

We all know this person, right? You send out a quick Tweet or Facebook update, and some friend informs you that you’ve split an infinitive, left a modifier dangling, ignored the necessity of the Oxford comma, or some other rule you didn’t learn in grade school and you sure as hell don’t remember now. You might have as an excuse that you were typing on your cramped cell phone or that you honestly don’t care about these rules. My rationale is normally that I goofed. Because even though I make a living at writing, I don’t know much about it. I just have ideas that I want to communicate, and I rely on spellcheck to make this as pain-free for the reader as possible.

Because really, what is language for? When you distill it right down to its essence, it’s all about the teleportation of ideas and imaginings, right? Think about how strange this process is: I see something in my mind, or I have a thought, and by emitting a strange series of sounds (or by drawing a string of symbols), I can implant into your brain what was previously in mine. Bizarro. And yet we do it every day and take it completely for granted.

If language is meant to communicate, why do we get in an uproar when it does its primary job, but with slight imperfections? In most cases, the intent of an error-filled sentence is clear. Heck, you can leave all the vowels out of this entire blog post and most people would still be able to read it. The Idea-Teleporter that we call “language” can be missing quite a few bolts and springs and still do its job.

And yet, many people expect perfection out of a tool that does not require it. It’s like wanting a car that not only delivers us to our destination, but emits no road noise, has plenty of cup holders, and will not break down. Ever. It can’t simply do what it was meant to do, it has to do it without error or a scratch. I can’t think of many things that are held to this standard, but the written word seems to be one of them.

Language is meant to be flexible. Moldable. To change over time. Look at neologisms. And no, I didn’t make that word up; that’s the word for making words up! Which is necessary as the world becomes more complex and fills up with physical things that people invent. One of my favorite sections of Wired magazine is the handful of new words that have come into vogue since the last issue. I’m always amazed that they can find four or five of these every month without fail. That means there’s a lot of neologisimism going on. And yeah, I just made that up. Microsoft Word is having red squiggly fits with that one. Who cares? You know what I mean! And that’s all that matters.

Now, if new words upset some, the hijacking of words send many more into apoplectic fits. But this is just the way of things. Words are used differently across generations, sometimes just to help differentiate us from each other (i.e.: to confuse parental units). When I was a kid, we started using the word “bad” to mean “good.” We came up with “radical” to mean things that were really quite blasé, but at least they made us happy. My grandfather would have reached for a gun at the mention of a “radical.” I snatched my skateboard. Etymologists had fits.

Look at the word “awful.” It used to mean the exact opposite of what it means today. Something that inspired awe has become something that inspires distaste. Same goes for “artificial.” What formerly denoted an expression of artistic merit now means anything but. Does it matter? Not to me. I know what century I live in. The knobs on the Idea-Teleporter have moved, but I can still work the thing. We all can.

On many writing forums these days, the quickest way to end a healthy and productive discussion and watch it devolve into wielded clubs and hurled sticks is to use a couple of words in a new manner. One of these is e-publish. Much is written these days about the e-publishing revolution (or the rEvolution, if you want to get awesomely radical about it). And for those who have been publishing digital books in some form or another for years, this raises hackles. The word, for them, has always meant something else.

An established e-publisher views their process much the same as a traditional press. They take on manuscripts, edit them thoroughly, produce some cover art, and put up for sale a finished e-book. To them, e-publishing is a lengthy and involved process, one that also involves gatekeepers. It’s exclusive. Not everyone can join.

Another way the term “e-publish” has been commonly used is by traditional presses. Just a few years ago, they would use this term to describe an ancillary process, as in: “Let’s e-publish this book as well, but wait a few months and really jack that price up.” In this use, e-publish is a secondary act, both in time and importance. That’s changing now, as publishers examine their revenue streams.

So why has e-publish become synonymous with self-publish? And should we care? And why do some authors tear their hair out as the two terms become interchangeable?

I think it boils down to a handful of things. First, most self-publishers only e-publish these days. Gone are the days when self-publishing meant turning your basement or garage into a warehouse for that 5,000 print run of your mystery novel (because that’s the point where production costs got low enough to “only” charge $34.95 for a 250-page work and still make two dollars on each copy). Now, you write, revise, edit, and press a button (this simplification is sure to annoy many). E-publishing is without a doubt becoming defined by do-it-yourselfers. This is why the terms are beginning to stand for the same thing.

Moreover, most e-published books are from self-publishers, not from e-publishers. The former are drowning out the latter. For every book produced by a small e-publisher, a thousand or more are uploaded by someone like me, whose work probably wouldn’t be accepted by these digital gatekeepers (perhaps rightly so).

And so a word with old meanings is having them stripped away. Adding to this process (and to the suffering of e-publishers) is the fact that hardly anyone writes about e-publishing houses in a sensational manner. Even when an e-publisher has a hit that is taken on by a big press, the public and media often label this as a self-published work. They don’t know e-publishers exist. Which makes the struggle to retain this word an admittedly scary, lonely, and desperate struggle for those who have poured so much sweat, blood, and tears into their businesses.

I sympathize with e-publishers, who have been on the front lines for the longest time. They dug the trenches and strung out the wire. They did and continue to do all the hard work. And when a bunch of yahoos run by, waving their bayonets like fools, throwing themselves across no-man’s-land with absolute contempt of boundaries and expectations, one imagines there would be some shaking of fists. I suppose I’m one of those yahoos, charging into the mist, but I’m at least curious about all the cursing from the trenches I just vaulted over. I want to turn and apologize for causing offense. Or at least to thank them for holding the line. I love e-publishers, even as I steal their moniker. I feel awful for the radicals who came before me.

If the new usage of e-publish has some people in a bother, wait until you use the word “indie” around the wrong listener. You’ll be sorry. Indie, you see, is often thought to denote any publisher that you’ve never heard of. It’s not Random House or Harper Collins or Penguin. It’s the publisher who operates much like those houses … but isn’t.

Now, I love indie publishers. My first book was published by NorLights Press, an independent publisher, and I still cherish my friendships over there. I also adore indie bookstores. I worked for two years in a university bookshop that was run on the indie model. The manager came from The Regulator in Raleigh, a signature indie bookshop, and we tried our best to emulate them in both look and feel.

So what’s the fuss over this term? Well, self-published authors have taken (rightly, I believe) to calling themselves “indie.” There are reasons for this. For one, not everyone can touch-type their hyphen, so it’s just easier to write. It’s also easier to say. Not to mention: It sounds cooler. Which is probably why the kids are fussing over it. It’s the best toy on the floor, and there’s only one of them.

Why do I consider myself indie? Because I choose to be, and so do others. Many of the authors who self-publish today never attempt the traditional route. They forgo the lengthy querying process and go straight to readers. Being indie is a choice, not something they’re forced into by being barred at any gate. I know quite a few indie authors who have turned down offers from presses both large and small. To us, being “independent” means being free of publishing houses altogether. This distinction feels significant. The distinction between the size of the press seems less so.

Having said that, I was raised with siblings, and my parents constantly yelled at us to “share.” Just because there’s one toy doesn’t mean anyone has to hog it. Words are used to communicate ideas. If you tell me you run an indie press or were published by one, I’m not going to assume it was Simon and Schuster. If you tell me you’re an indie author, I’m not going to assume your work is of any particular quality or that you got fed up after years of acquiring rejection letters. In both cases, I’m going to assume that you have a unique vision of how to go about producing good works, that there’s nothing at the major houses that fits for what you’d like to do, and so you’re doing it on your own. That may be with a small team at a small house. That may be you, all alone, out of your literal house. I say both uses are fine. But don’t be surprised when more and more people think of self-published authors as “indie” while small presses that operate according to the traditional model are lumped in with the non-indie houses. To me, this is language made more clear, not usurped. Philosophy means more than size. Indie doesn’t say you aren’t making a profit; it simply means you aren’t bound by anyone else’s rules.

Look at Louis C.K., possibly the biggest name in stand-up comedy today. Louis is wildly successful and extremely wealthy, and yet he perfectly embodies the indie spirit. He produces his own shows and sells them directly to the viewer. By charging $5 for his self-produced show, he made a million dollars in a handful of days, simplified delivery for viewers, and everyone won out. More recently, he decided to cut out the middleman for his most recent comedy tour and sold tickets on his website. This meant reduced fees and protections against gougers, so the people who want to attend are the ones purchasing the tickets. Louis is like the Amazon.com of comedy. Big and successful, yeah, but still operating according to indie principles.

What are indie principles, then? I think it’s the same philosophy that motivated the founding fathers. I believe it’s the soul at the heart of every indie artist out there who is doing his or her own thing. This is what we celelibrate this week with Independence Day and INDIEpendence day alike. It’s the ability to ask oneself not: “How has this always been done in the past?” But rather: “What’s the best way to do this, period?”

The true indie will make up their own rules. They will follow their heart and their art. They will adopt and adapt language in the manner that best serves our ability to communicate. And while we can feel sorry for those who wish things wouldn’t change, and who take offense at our borrowing of words, we will not allow those who came before us to dictate the shape of our philosophies. It’s all about the people who matter: The readers. The consumers. The general public. Serve them and serve them well.

Happy INDIEpendence Day.

And don’t be an asshole with your fireworks.

13 responses to “Happy INDIEpendence Day!”

  1. Well said, Hugh. I too chose indie because it was the best thing for me as a writer. I toyed around with trad publishing, but never got to the point of querying for agents because I felt like trad publishing was not the industry for me. I’m not knocking publishers, but I enjoy being involved in the book design, marketing, etc. And knowing that I would at least have to do most of the marketing myself, anyway, I believed indie would make the most sense.

  2. I’m currently writing my first novel and am really struggling with how to publish. I have a friend that works for Createspace, but the dream would be to be picked up by Scholastic.

    I teach middle school, so the idea of ending up in all those school book fairs is inspiring.

    The main draw back for me is probably a confidence thing. I know I’m good, but doubt I’m truly great. I have weaknesses as far as keeping it totally grammatically correct, and am just barely aware of how to get published.

    The thing is, I like writing and reading more than I think I would selling. And selling isn’t my biggest goal. It would definitely be nice, and I would love to be able to provide more for my wife and son than I can on a teacher’s salary.

    What bothers me about the scene for indies/ePubs… whatever you want to call them, is that too many come off as hucksters.

    I’m following one writer on Twitter now who basically uses his account like a bot. It makes me sad that the point seems to be follower count over having an actual dialog with his readers.

    That’s why this site has impressed me so much. Plus, I’m really enjoying the books so far!

    I don’t know when I’ll decide what route to take for publishing, but I know it makes me really nervous.

  3. Being from Durham I have to point out that the Regulator is in Durham, not Raleigh. Raleigh is a cheap imitation of our awesome little city here in the triangle. It’s alright though. You’re forgiven and of course I’ll still continue to read your books, even though you drink IPA out of a frosted glass.

  4. My first novel was published through an “indie” press, meaning a small press that was so brand-spanking new that it had been around less time than I had been writing (which I only recently had rediscovered). They took a chance on me, and I took a chance on them.

    When it came time to think about publishing again, I had learned a lot about the industry, self-publishing was coming into its own, and for many (I like to think level-headed) reasons I chose to self-publish. It’s been nothing short of a thrill ride ever since – one of the best decisions I’ve made.

    I was in no way embarrassed by being self-published – as you say, I took an independent route to getting my books in readers hands. I was PROUD of this. So, when the “indie” term started to be co-opted, I used it, but made a point of saying I wasn’t “hiding” my self-publishing route (far from it).

    In a few short months, I’ve co-opted it completely, using it interchangeably with “self-publishing” and folding it into our own INDIEpendence Day celebration (with my fellow YA indie writers, The Indelibles).

    We are wordsmiths and inkslingers after all – if we can’t invent/co-opt/invert/contort words, then who can?

    p.s. My INDIEpendence Day highlight of Wool and Molly Fyde goes up tomorrow!

  5. Uh, oh. Hugh stepped in the old RDU feud.

    I’ve got friends from both towns. They are both great places.

    I hope they never try to merge. My town, Greenville, SC, once talked about merging with our neighboring town , Spartanburg. People were throwing out names like Spartangreen. Yuck!

    Can’t you just imagine a Raligham?

    1. Chris Futtner Avatar

      Haha, in a posting about nitpicking typos and terminology I just couldn’t let that slip. And shouldn’t that be Durleigh?

      1. Durleigh…hmmm…

        That sounds like a good name for one of Harry Potter’s cousins. I like it!

  6. When I sit down to read a book, I typically find myself sitting down, reading a book. But if it’s a good book, within a few minutes, I’m immersed: I’m no longer sitting in a chair, reading a book; but instead I’m in a silo, experiencing a story firsthand.

    Then, I run across a typo, a grammatical error, a particularly awkward phrasing, or even just general ambiguity. Suddenly, I’m back in my chair again as my brain tries to process what it’s seeing. (To be clear, I don’t exit the silo by choice; I can’t help it.) And it’ll take me a couple of minutes to get back to the silo again. If this happens too frequently, my ability to experience the story firsthand is significantly compromised.

    Although it’s true that the author nevertheless effectively transfers his thoughts into my brain (despite the syntactical error), there’s noise in the signal. It’s like watching TV with particularly bad reception (or for the younger set: it’s like watching streaming video with poor connectivity). Sure, the information is received, but it’s not a pleasant experience.

    My point is simply that good syntax matters. (Of course, in your typical Facebook/Twitter communication, there’s no immersion anyway, so no harm done.)

    I also get upset when my car breaks down. I realize every car will break down sometimes, but I’m still going to be very unhappy about it every time it does.

  7. I couldn’t agree more Hugh! I am a very omnivorous reader, and have had the dream of being a writer since I was about 9 years old. The problem being that I have read so many stories in so many styles in my life that almost anything I come up with is related to something I’ve read in the past. My own stuff sounds awesome in my head, but never seems to come out the way I imagine on paper/the screen. That doesn’t mean that I’m ever going to give up the dream, but it does mean that most of the stuff I write will never see the light of day. Your success has been an inspiration to me, although your skill greatly outstrips my own. As for the grammar police, the perfection of language that they seek can rarely be achieved. I see typos and grammatical errors even in novels put out by the big publishing houses that have been proofed and edited by several different parties. All they do is make me smile, as they just prove that the stories therein were written and edited by human beings, who, as always, are capable of mistakes. Keep up the good work, and keep inspiring us wannabes to fight the good fight. Thank you for everything.

  8. Some days I struggle with what to call myself. Heck, I still call myself a “girl” plenty, even though I’m a woman.

    I call myself an “independently publishing author” as opposed to a whatever publishED author. It’s the -ing part I’m proud of, because self-publishing isn’t about having made it and done it and gotten that gold star of approval. It’s about doing it, doing it today and doing it again tomorrow.

  9. Ba ha ha! I have no productive comment, I just wanted to say I love that last line.

  10. Hey Hugh,
    I wanted to tweet this post – it’s great – or at least FB it, but there’s no bar to do so. Is that an oversight, or a decision? Or am I missing something?
    Cheers, Jane Ann

  11. Well said, David. I completely agree.
    -Jane Ann McLachlan

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