Very cool announcement from Nook Press this week about a partnership with The Bookseller in the UK to highlight 10 new self-published titles a month. The titles will be featured in The Booksellers We Love This Book magazine, and one would assume online at the Nook store as well. Kinda like the editors’ picks you see at other outlets, but only for indies. Targeted emails will be sent out as well, which many authors have found to be the most effective marketing tool.
I can’t imagine anyone scoffing at this, though some will probably look for ways to be cynical. Not me. This is a major development for readers and writers alike. Stigmas are falling; self-publishing is now seen not only as viable but in many ways superior to any other path to publication, especially for authors just getting their start. If your goal is to publish with a major house one day, self-publishing is a great way to find your voice and your audience, to hone your craft, and to prove your mettle. It is no longer a death knell for aspiring writers. That’s a major change in this industry, and it happened fast.
Discoverability, of course, is still the greatest struggle any new writer faces, and this is true of all authors, however they publish. I’ve watched brilliant debut works languish as a bookseller and more recently as a reader and industry observer. But Nook Press and The Bookseller are showing a commitment to coming up with more ways to hook up great books with great readers, to get authors discovered, and to give more writers a chance of breaking out. Which is more of what this industry needs.
And I’ve added it to my The Tankers are Turning post about all the positive developments being made by traditional publishers and outlets.